Questions and Answers
Does your yellow page advertising fit your marketing goals?
Are you worried about yellow page errors?
Are you settling for generic ads?
Do yellow page issues bog down your marketing department?
What is a CMR?
Why use a CMR?
Why use Advertising Strategies?
Does Advertising Strategies handle white pages advertising?
Why is there no charge for your service?
Does your yellow page advertising fit your marketing goals?
Unlike some companies or publishers that create “one size fits all” yellow page ads, we customize your advertising program to fit your needs and marketing goals.
Are you worried about yellow page errors?
We design your directory advertising on a quarterly basis which minimizes the chance for error. Any changes in your advertising program are incorporated into all directories at one time, saving you time and reducing your workload.
Are you settling for generic ads?
We have “a state of the art” graphics department with experts in yellow page layout. Our graphic artists have over 30 years experience. No cookie-cutter art for your facility - your ads will stand out among the competition. » Click here to see our ad portfolio
Do yellow page issues bog down your marketing department?
Consider us an extension of your marketing department dedicated fully to your yellow page advertising. We have many years of experience in designing yellow page programs. We work for you and are your one point of contact. You never have to waste time tracking down yellow page reps who are always on the road and seldom available.
Our Service is threefold:
- We save our clients valuable time and effort
- Our creative ability adds impact and draws attention to your ads, and
- We eliminate the frustration associated with yellow page advertising.
What is a CMR?
A CMR is a “Certified Marketing Representative” that has been licensed and certified by the Yellow Pages Association (YPA) to place advertising directly with the publishers of thousands of print and online yellow pages directories throughout the United States and Canada as well as internationally. Certification is given only to those select agencies that have met strict qualifying criteria, including special training, examinations, experience, financial strength, and expertise.
Why use a CMR?
We take the work and worry out of managing yellow pages campaigns no matter how simple or complex. Why use your valuable personnel and resources when we will provide our expertise for free? With Advertising Strategies, you will have a single contact for all of your yellow pages, white pages, and online directory advertising…… ONE COMPANY. ONE CONTACT. NO CHARGE. We offer an unbiased and exceptionally experienced source for all of your directory campaigns and integrated-branding efforts. We work for you, not the publishers.
Why use Advertising Strategies?
- We respond quickly to our client inquires. You will never have to leave numerous messages to hear back from us nor have the feeling that you are unimportant (as most large companies treat you).
- We are in daily contact with the publishers uncovering available discounts and negotiating to create discount programs tailored to your needs.
- We provide fast turnaround on advertising orders and art.
- Advertising renewal information is emailed to you 3-4 months prior to the close date to ensure that you have adequate time for review.
- All Advertising Strategies team members have 10-35 years experience in placing yellow and white page listings.
- We offer a no-cost analysis/proposal based on your existing program to show how Advertising Strategies can improve your yellow page advertising.
- All advertising programs are created to compliment your advertising campaign, marketing goals and to fit your annual budget.
- Advertising Strategies can provide, for no charge, customized reports which include, directory coverage/maps, directory usage statistics, demographics and more.
- We are available during working hours and after-hours/weekends in all time zones. If inspiration occurs to you at odd hours we will be there for you.
- Our staff is friendly and easy to work with.
Does Advertising Strategies handle white pages advertising?
Yes. Advertising Strategies understands the complexity of ensuring accuracy in white pages listings and works diligently to maintain a solid white pages advertising program. Although white pages can be a challenge due to Competitive Local Exchange Carriers, and phone number portability, Advertising Strategies has strict processes in place to successfully face the challenges white pages present.
Why is there no charge for your service?
Advertising Strategies and all CMR’s are compensated by the publisher when we place your advertising. We also do not change for the creation of your yellow page ads